Marketing Services

The Center facilitates the creation of a distinctive identity for its individual artists and arts organizations through:

• Image enhancement: We believe that the way in which an artist or organization projects its image must be every bit as professional and polished as the performance or operation itself.

•  Branding: Whether you call it a logo or simply a distinctive type treatment, it should be your own identifying mark and appear consistently on every poster, brochure, advertisement, billboard, CD cover, business card, postcard, flyer, etc.
   
• Graphic design & photography: Utilizingthe talentsof professional designers and photographers who specialize in capturing your personal aesthetic sensibility, CCR oversees the design process and creation of all marketing materials.
   
• Copy writing, editing & proofing: Need help with your bio, program copy, website text, newsletter, brochure text? CCR professionals can help you clearly and consistently articulate your message.
   
• Marketing campaigns: Working closely with you - the artist or organization - CCR will design a campaign that fits your particular needs and budget. A typical campaign is comprised of a mix of direct mail, PR, advertising, special promotions, and e-marketing.
   
• Advertising: CCR can advise and assist you with print, radio, and television advertising depending on your needs and budget. We will identify the appropriate media source, write the ad copy, negotiate the buy, and place the ads on your behalf.
   
• E-marketing:  We can assist you in designing and sending out effective and timely email blasts to reinforce your marketing efforts. We can help you identify collaborative partners on the web who are willing to display your message on banners or create links to your website. 
   
• Website design & development: CCR will help you build or enhance your website using the text, design elements, and photography developed for your printed promotional materials – thus reinforcing your unique image and identity.

  
Sample identity packaged developed by CCR and CZ Design for the Dramatists Guild Fund.